The end of the 80s and the beginning of the 90s were years of profound changes for the Langa del Barolo that led its wines to be known all over the world and its territory to be an increasingly important destination for eno-gastronomic tourism. Often this transformation has coincided with the entry of new generations into the company.
The turning point for the Attilio Ghisolfi company was 1988. Until then the company had a mixed economy, based on the production of fruit and wine grapes. However, bottled wine production was a marginal part. With the entry of Gianmarco into the company, the production structure changes. The first “Attilio Ghisolfi” label is born and gradually the wines produced begin to be marketed in bottles. In a few years the land planted with orchards was converted to vineyards. New land particularly suited for the cultivation of Nebbiolo was acquired and the company grew in size. All this with only one goal: to produce wines of indisputable quality. The graphic aspect of the label is not considered fundamental, on the contrary the label is deliberately simple; "The speaker is